Week 8 - Guerrilla Marketing

 In my reading of Guerrilla Marketing this week, I was excited when I saw the author begin to talk about the importance of sales representatives. As a sales rep for a MolsonCoors distributor, this section really resonated with me. The author goes on to talk about how it is seen that many salespeople work solely off commission, being so confident in their sales ability that they don't need a salary. It is often seen that some of the top sales people can end up bringing in more money than presidents and CEOs, simply because of their ability to create revenue.

In my position, I have a base salary as well as the ability to achieve incentives based on certain supplier goals. Having the ability to make these incentives creates motivation amongst all of our sales team. I enjoy the challenge of meeting incentive goals simply because it allows me to push myself to get new products into stores, as well as making sure all products are well displayed and sell through.