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Week 8 - Final Ad Campaign Blog

  In my experience with advertising in my undergraduate degree, it is clear that there are quite a few things to learn. Before I get into discussing my personal experience, it is important to talk about the basics first. First and foremost, I believe it is key to focus on advertising a single brand or product before moving on to a variety. Secondly, it is paramount to do in-depth research regarding the specific market segment you are looking to penetrate. By doing so, it will allow you to truly understand the demographic and other habits within this consumer segment. Ultimately, this will set up your product or brand for success from the start. In my personal opinion, it is also important to use multiple advertising efforts in order to maximize consumer awareness.  My first marketing experience occurred early in my junior year of undergraduate, as I enrolled in my first ever marketing class. After learning some of the basics, we were told to create a product and conduct an adv...
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Week 3 - Euclid Beverage Marketing (Repost)

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 In my two years of experience with Euclid Beverage, I have learned quite a few things about the beer industry. From working on the delivery trucks, to getting a job as a sales supervisor, there are many things that can be learned. Working for a company that carries a large majority of the market's top products in each category, there's one thing you cannot avoid: people drink a lot of beer. The question presents itself, how do we market our products to drinkers? Euclid does a great job of social media marketing. They make sure to let the public know all of the latest and greatest products, especially those that are limited seasonal products. In the summer, all the craze surrounds White Claw, Truly, and Vizzy Seltzers, as these products fly in the summer months. In the winter, our advertising switches to craft seasonals, including all the newest products from Revolution, as well as various others. 
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Week 8 - Surfing The Tsunami

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 In the final reading of Dr. Kelsey's book, Surfing The Tsunami, I'd like to summarize the things I have learned. There are three things we can do as humans in the labor force to prepare ourselves for AI. The first option is to Adapt: learn more and pay attention, keep aware of where things are headed. The second option is Adopt: adopt AI related tools and platforms, so you can be involved in managing AI. The third option is Adept: get directly involved with developing AI, by learning coding and how to work with related data. One of my favorite quotes from Dr. Kelsey: "No matter what, in all of the articles I've read, from the darkest pessimism and alarm, all the way to the rosy glow of optimism about AI, no one that I have read suggests that it's okay to ignore AI." Professor could not be more spot on; it is absolutely not ok to ignore the impact of Artificial Intelligence. Be proactive, do not be complacent. AI is coming, and it is arriving faster than you m...
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Week 8 - Guerrilla Marketing

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 In my reading of Guerrilla Marketing this week, I was excited when I saw the author begin to talk about the importance of sales representatives. As a sales rep for a MolsonCoors distributor, this section really resonated with me. The author goes on to talk about how it is seen that many salespeople work solely off commission, being so confident in their sales ability that they don't need a salary. It is often seen that some of the top sales people can end up bringing in more money than presidents and CEOs, simply because of their ability to create revenue. In my position, I have a base salary as well as the ability to achieve incentives based on certain supplier goals. Having the ability to make these incentives creates motivation amongst all of our sales team. I enjoy the challenge of meeting incentive goals simply because it allows me to push myself to get new products into stores, as well as making sure all products are well displayed and sell through. 
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Week 8 - Ascend Your Startup

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 In this week's reading of Ascend Your Startup, we come to the part of the book where we reach our "summit". Reaching the summit in terms of your business means you've reached the global stage, bringing your team along with you as you look to continue improving core efficiencies, as well as building more believers. No matter how you define your summit - it is important to acknowledge your team's successes along side of your own. Another point the author touches on is in regards to "Cultural Collaboration". "Cultural Collaboration means taking intentional action to build an inclusive, thriving culture where it's safe to share ideas." The question presents itself: How do we inspire cultural collaboration?  "Creating a culture of learning to encourage employees to help one another, cultivate gratitude, practice transparency, and understand how each employee can contribute to the overall company success inspires real disruption that leads ...
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Week 7 - Metaverse

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 In the article from the Wall Street Journal entitled "The Amazing Things You'll Do in the Metaverse and What it Will Take to Get There", I was taken aback by this. In an time period where a pandemic has taken many lives over the past couple years, this technology would have been perfect when it all started. A perfect way to keep people from going outside and interacting with others. However, do we really need this kind of technology? Virtual Reality has skyrocketed over the past few years, and it will be interesting to see how this technology advances, as we are already seeing this in the creation of this Metaverse game. It really makes you think, will the impact of virtual reality be a positive one? Or a negative one? Personally, I think the impact would be a negative one, as it would eliminate the need for face to face contact. \
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Week 7 - Learning Opportunities

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 In this week's set of blogs, I wanted to touch on what I've been learning throughout this semester and how to apply it to my career. As a Sales Representative for a large beer distributor, I am always observing, always learning. Guerrilla marketing is all around us, and advertising efforts are increasing daily. In my position, it is my job to make sure my products sell, so they equip up with Point-of-Sale (POS) items that will bring awareness to products.  I've also been learning quickly where I want to go next; that is, where I'd like to take the next step in my career. I have been dealing with a lot of suppler Representatives over the past few weeks, and I think it would be cool to work directly for a supplier and push only the company's products into the market, instead of a vast array of products. 
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