Week 7 - Ascend Your Start-Up

This week's chapter had me reminded about a topic I learned about in undergraduate. I wanted to touch on how businesses can use  insights to better analyze how well a company is reaching out to their consumers. Another important factor in achieving that goal is social listening. Social listening is the monitoring of your brand's social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.

It is seen that customers enjoy when their favorite brands are listening and actively respond to their inquiries and other questions. Social listening also helps a company measure their growth by analyzing how well their outreach is in the long-term. It also helps create new opportunities as well as increasing a company's consumer base by the idea of social listening.