Week 5 - Guerrilla Marketing

In this week's chapter of Guerrilla Marketing, the idea of various media marketing comes to mind. In today's society, it is clear that social media has an impact on the success of a business. This has been stated in my previous posts, and will continue to be a theme throughout the course. The goal of an organization is to make a profit, and there are many ways of doing so. Often times businesses will make an investment in something, whether that is technology or manpower. The goal in this investment is to make a return, (ROI) and ultimately gain something out of that investment. In social media marketing, it has been seen that companies will invest in advertisements on multiple platforms in order to increase brand awareness. This ad's cost money, and in return an organization hopes to increase profit by making customers more aware of their product.