Week 6 - Ascend Your Start-Up

In this week's chapter, I couldn't help but think about personal branding. The phrase "personal brand" is thrown around a lot today, and the question presents itself, what does it mean? A personal brand is the practice of marketing people and their careers as brands. It involves an ongoing process of developing and maintaining a reputation and impression of an individual or organization. In today's society, building your own personal brand is of increased importance, as it can determine how successful you are in terms of building and maintaining connections in the business world. Having a positive personal brand can be a huge asset in growing your company both internally and externally.

In this image, it is shown all the characteristics that go in to giving your brand its own unique identity. It started with creating a vision for your brand, making sure that it's authentic and has its own personality. The next steps involve creating value within the brand, differentiating it from competitors and becoming committed to making your personal brand the best in the business.