Week 4 - Guerrilla Marketing

In this week's chapter of Guerrilla Marketing, we learn about what it takes to develop a Guerrilla Marketing plan. The author begins the chapter by telling us the two most important things that it takes to succeed with guerrilla marketing: 1. Start with a plan 2. Commit to that plan. We also learn a little bit about how important it is to properly position your product as well as identifying your target markets. The example of JetBlue Airlines is brought up, specifically about their entry to the market and their immediate success as a result of proper positioning and marketing strategy. 

I found it unique how this week's chapter of this book aligned pretty well with chapter 4 of Ascend Your Start-Up. Both authors discuss the importance of aligning your product correctly in your target market. By identifying ALL your target markets, you can then begin to take a careful aim at each. This sounds easier said than done - however, it can make or break your product's success.