Week 4 - Guerrilla Marketing pt. 2

 This week's chapter of Guerrilla Marketing had too much content to only blog about it once. I wanted to discuss further another part of this chapter, where the author discusses the "big four". The big four consists of four relatively new target audiences that companies are bombarding with marketing strategies. The big four consists of women, older people, ethnic groups, and small businesses. The author goes onto discuss how companies are marketing differently to each specific group and how responsive they are to such strategies.

The author then goes on to discuss the demographic of women in this country. I really liked this quote from the author "Guerrillas not only include women as a target audience in their general marketing but they also direct much of their marketing to women and only women. Women's purchasing power is on the rise, as is their stature in business. It's important to know the powers and the myths about women."