Week 2 - Real World Marketing Interview

In week 2, it was intriguing to read about the interview involving Dr. Kelsey and MBA student Courtney Quinn. Specifically, I enjoyed reading about when Courtney was asked about what MBA students in general should learn about in terms of tools/channels. She states: "I'd say it's important for every individual to understand the foundation of marketing in this advanced technological age." I couldn't agree more with this statement, as many of the marketing practices that we are involved in go unnoticed by us each day.

She then goes to bring up the example of advanced advertising in today's world, where you get an ad regarding the toothpaste your mother-in-law mentioned at dinner last Sunday. We see this occur frequently in today's society, and this is a product advanced advertising where a mobile device in proximity to you created this interaction. She states that it is important for all of us to be aware of these sophisticated marketing practices that we are surrounded by every day.