Week 2 - Guerrilla Marketing Chapter 2

 In this week's chapter of Jay Conrad Levinson's book, Guerrilla Marketing, the act of "canvassing" was discussed in detail. Canvassing is defined as the process of making contact with prospective customers that have zero history of interaction with a brand or business. To me, canvassing is quite literally selling your product to a consumer. The phrase "cold-calling" comes to mind when I think of canvassing, and there are quite a few ways one can use canvassing to help their business. "Canvassing can be the most inexpensive marketing method of all. In fact, it can be free, except for the time you devote to it."

As it relates to my field of employment as a sales associate in the beer industry, canvassing to new restaurants and liquor stores is a key aspect of the job. A big part of my job requires me to build relationships with store owners and managers so that they continue to take in our products, making both of our business's successful. There is nothing more satisfying in this industry than creating relationships with new customers!