Week 2 - Ascend Your Start-Up Chapter 2

 In this week's chapter from Helen Yu's book, Ascend Your Start-Up, we a learn a bit about Marc Benioff and his multi-billion dollar company, Salesforce. Specifically, it is discussed regarding Salesforce's path to success since its creation in 1991. Benioff states, "While a company is growing fast, there is nothing more important than constant communication and complete alignment." He goes on to talk about his "V2MOM" idea that combines brand, strategy, and measurement in a short, concise format. This acronym stands for: Vision, Values, Methods, Obstacles, Measures.

Vision: Clarifies what mission accomplish looks like and how the world has changed. It defines your future history.

Values: Express the core truth of your aspirational culture. The vitalize the organization as a rallying cry and make critical decisions 10x easier.

Methods: Methods are the "how". What actions must you take to achieve your vision?

Obstacles: Obstacles are the anticipated risks. What all make your journey harder, and what stands in the way of your company's success?

Measures: Metrics are how you will measure the outcome of your methods. These are specific and are often times number-driven.