Week 1 - Surfing the Tsunami

 In my 4th blog this week, I will be diving into my professor's book Surfing the Tsunami. This book discusses Artificial Intelligence (AI) and its impact on the jobs of many professions in the future. To clarify, Oxford Dictionary defines Artificial Intelligence as "the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages." The important phrase in this definition is "to perform tasks that normally require human intelligence". This signifies that these systems can and will take over the tasks that humans normally perform, ultimately resulting in these systems taking over human jobs.

From a business standpoint, it is almost a no-brainer to invest in AI, as these systems have been proven to be faster and smarter than a group of humans. Not only this, but they will be the cost-effective option for nearly any company as wages will no longer play a factor in these systems. In terms of marketing, these AI systems will be able to do what an entire social media/digital marketing department comprised of humans would be able to do. Todd Kelsey's STT book dives into how to adapt to these changes, and it is important for anyone interested in these affected jobs to read into to learn more about this subject.